10 Essential Ways to Improve B2B Websites in 2020

Here are 10 ways to make sure your B2B website design delivers a visitor experience that’s more attractive and engaging for today’s B2B buyers.

 

1. Make your website designs bolder and simpler

2. Stand out with custom photos, illustrations, and icons

3. Jazz up your site with animated content

4. Engage site visitors with interactive content

5. Let chatbots handle customer support and B2B lead generation

6. Supercharge your B2B email marketing with personalization

7. Invest in more video

8. Dive into social media

9. Consolidate B2B marketing on a single platform

10. Optimize your site for mobile

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