Zoho CRM vs Dynamics 365: Which Is the Best Choice for Your Business?
- Simon Mathew
- Mar 26
- 7 min read
According to Fortune Business Insights, the global CRM market was valued at over $71 billion in 2023 and is projected to grow to $157 billion by 2030.
Are you a company searching for the best CRM software 2025?
CRM (Customer Relationship Management) is software that helps companies personalize interaction and maintain a good connection with customers by assessing their behaviors to increase their engagement, sales, conversion and profit.
Here, we’re going to conduct a detailed study of Zoho and Microsoft Dynamics 365, two of the most used CRMs in the world, to understand which CRM is the best for small businesses.
Stay tuned if you want to invest in the growth of the company with the right CRM solution.
In This Blog
Understanding Zoho CRM and Microsoft Dynamics 365
Features Comparison: Zoho CRM vs Microsoft Dynamics 365
Pricing & Value for Money
Pros & Cons of Zoho CRM and Microsoft Dynamics 365
Why Choose Zoho CRM?
Understanding Zoho CRM and Microsoft Dynamics 365
CRM software is a powerful business tool that is essential in today’s competitive market. They simplify and smoothen your everyday business operations by customizing its features, including workflow automation, AI, real-time insights, etc., based on the industry-specific requirements.
Microsoft Dynamics 365 is one of the cloud-based CRM solutions that is commonly used by large enterprises and MNCs that need to manage CRM and ERP in one place. It is highly compatible with other Microsoft products like Azure and Power BI.
Zoho CRM is considered to be the best CRM software 2025 for startup companies and small businesses because of its advanced features and affordable rates. It offers automation tools, lead and contact management, sales pipeline tracking and AI-powered insights.
Zoho CRM benefits make businesses choose it over other CRMs for its flexibility and seamless integrations with other Zoho and third-party softwares. It is the right one for cost-conscious enterprises looking for a customizable solution with automation and AI features.
Features Comparison: Zoho CRM vs Microsoft Dynamics 365
Zoho CRM integrations and Microsoft Dynamics 365 help businesses grow by increasing their efficiency, streamlining their operations and improving customer interactions. But they are not the same. Let’s study what makes them distinct from each other.
1. User Interface & Ease of Use
Zoho CRM is very simple, beginner-friendly, and great for small to medium businesses. You can get started quickly without much technical know-how.
Microsoft Dynamics 365 is highly advanced and takes time to learn. It’s designed for larger businesses with more complex needs, so new users might need training.
2. Customization & Flexibility
Zoho CRM lets you easily tweak workflows, reports, and dashboards to fit your business processes. You can design a CRM just like your company's operational structure.
Microsoft Dynamics 365 offers deep customization options. But you’ll need the help of an IT expert to do that.
3. Automation & AI Capabilities
Zoho CRM has Zia, an AI assistant that helps predict sales, answer questions, and suggest actions. This feature helps you make informed decisions and plans for the future.
Dynamics 365 has AI-driven analytics and deep insights, helping businesses predict customer needs and sales trends more accurately.
4. CRM Integrations
Zoho CRM plays well with Google Workspace, Slack, Mailchimp, social media platforms and its suite of apps (Zoho Books, Zoho Desk, etc.).
Microsoft Dynamics 365 is best if you need deep integration with Microsoft products (Teams, Outlook, Power BI). It has limited third-party integrations.
It looks like both of these cloud-based softwares have similar features. But if you're a small business or a startup company, Zoho customizing for business would be better for you since Zoho has the qualities needed for these types of enterprises and it’ll be offered at a cost effective amount.
Pricing and Value for Money
Small businesses and startup companies have budget constraints. So, they look for affordable CRM solutions with industry-specific features. Do you know which is the best CRM for small businesses based on the charge? Let’s do a cost breakdown of Zoho and Dynamics 365.
Zoho CRM Pricing (per user/month when billed annually and monthly)
Free Plan- ₹0 for 3 users
Standard Plan-₹800 (annually) | ₹960 (monthly)
Professional Plan- ₹1,400 (annually) | ₹1,680 (monthly)
Enterprise Plan- ₹2,400 (annually) | ₹2,880 (monthly)
Ultimate Plan- ₹2,800 (annually) | ₹3,360 (monthly)
Microsoft Dynamics 365 Pricing (per user/month)
Sales Professional- ₹5,410 (annually) | ₹6,490 (monthly)
Sales Enterprise- ₹8,735 (annually) | ₹10,480 (monthly)
Customer Service Professional- ₹4,160 (annually) | ₹4,990 (monthly)
Customer Service Enterprise- ₹8,735 (annually) | ₹10,480 (monthly)
It looks like Dynamics 365 will be expensive for SMBs, and Zoho CRM is the best CRM software 2025 for businesses looking for essential CRM features without a heavy financial commitment.
Pros & Cons of Zoho CRM and Microsoft Dynamics 365
Do you want to know which CRM is best for small businesses?
Both Zoho CRM and Microsoft Dynamics 365 have their advantages and disadvantages. Let’s compare Zoho CRM vs Microsoft Dynamics 365 to understand these differences better and to find which one is more suitable for small enterprises.
Pros of Zoho CRM
Budget-friendly option with flexible pricing plans.
Highly customizable workflows, modules and dashboards.
Strong workflow automation and AI-powered features.
A wide range of integrations with Zoho apps and third-party tools.
Intuitive and user-friendly interface.
Suitable for small, mid-sized and large businesses.
Zia, the AI assistant, provides you with valuable insights.
Highly advanced mobile app with advanced features.
24/7 customer support with multiple channels.
Strong data security with GDPR compliance.
Cons of Zoho CRM
Some advanced features need third-party apps, and you pay extra for them.
Deep customization needs technical skills.
Some features are not available in the mobile apps.
Some automation features are limited in lower-tier plans.
You have to pay extra for premium support.
Since we have understood the Zoho CRM benefit, let's start discussing more on Microsoft Dynamics 365 CRM.
Microsoft Dynamics 365 Pros
Strong ERP and CRM for large enterprises.
Extensive customization options for complex business needs.
Can integrate with Microsoft cloud services.
Real-time insights and automation with AI.
The mobile app is accessible offline.
Cons of Microsoft Dynamics 365
Small businesses and startups won’t be able to afford the charges.
Complex customization takes a lot of time.
Limited integration with non-Microsoft apps and tools.
Requires additional Microsoft add-ons for full AI functionality.
Dedicated support requires a premium plan, which is costly.
Suitable for large organizations with complex network requirements.
Why Choose Zoho CRM?
Are you wondering why the number of companies opting for Zoho CRM integrations is going up? There are several reasons why Zoho is better compared to other CRM integrations.
Best for Small to Mid-Sized Businesses
A CRM that promotes growth and manages the customer relationship efficiently without stretching the pocket is the right CRM for startup companies and small businesses. Here, Zoho CRM benefits include an economical pricing structure and a free plan for small teams.
It is highly flexible and can upgrade the CRM with advanced features whenever you need. Zoho has a mobile app, which is the best for the sales team on the go. Not only that, it offers industry-specific solutions for retail, healthcare, finance, real estate, etc.
Flexible and Scalable Features
Every business has its unique needs and challenges that come with it. You can find a solution for it by going for Zoho CRM for businesses. Zoho will help you design a completely customized CRM system that provides you with what your business requires to simplify your business activity.
The features of AI and data analytics offer predictive insights of sales, revenues and market trends. You can fully modify its dashboards, modules and automation without coding. So you don’t need the help of IT professionals.
Cost-Effective and Easy to Use
What if I tell you that you can use Zoho free of cost? Yes, Zoho CRM has a free version available for up to 3 users with the essential CRM features. Since it is very simple to deploy, you can integrate it with your company even if you lack IT expertise.
The fact that your employees can use it without extensive training reduces the extra cost of hiring IT professionals. Zoho has several pricing plans with different features. If you don’t need highly advanced features, you can assess your demands and the pricing structure to find the right one for you.
CRM Integrations for Better Productivity
Every business utilizes different business tools like Google Workspace, Slack, QuickBooks, Mailchimp, Zapier, Shopify, and more to streamline the workflow and maintain connection with customers.
Zoho’s API-based integrations will help you manage all these in one place and reduce the need for switching from one to the other. If you’re using Zoho's other tools like Zoho Projects, Zoho Books, Zoho Projects, etc., all of these will work seamlessly with Zoho CRM.
Techtron—Advanced Certified Partner for Zoho CRM Integration
Techtron is an expert Zoho customization service that provides you with a CRM system completely made for your company. We help you get the most out of Zoho CRM to boost sales, conversion, and employee collaboration, all by utilizing Zoho’s advanced features.
Key Points Covered
Zoho CRM and Microsoft Dynamics 365 are the most used cloud-based CRM integrations.
Dynamics 365 is highly advanced with complex features that need the help of IT experts to deploy.
Zoho has an easy-to-navigate interface, which makes it simple to use.
When we compare the cost, Zoho CRM is available at an affordable rate, and Microsoft Dynamics is expensive for startups and small businesses.
Which CRM is Best for Your Business?
Studies have shown that businesses with CRM software have a higher growth rate and a satisfied customer base compared to those that don't use CRM. Since we’re at the end of the blog, we hope you found the answer to which CRM is best for small businesses.
We did a detailed comparison of Zoho CRM vs Microsoft Dynamics 365 to understand their similarities, differences, features, cost and more. So when you choose a CRM for your company, study your business needs and budget constraints to find the right CRM solutions.
Techtron is an authorized Zoho consulting service that provides expert services for businesses worldwide. We follow a structured approach when customizing Zoho CRM by understanding your business requirements and challenges to create the right industry-specific CRM solution.
Our company provides ongoing support for startups, small businesses, mid-size companies, and scale-ups the features as you grow. Are you new to Zoho CRM? Need help with getting started? Call Techtron Zoho partner today.