Case Study: Accelerating Soigné Eyewear’s Online Expansion via Zoho Commerce and Multi-Channel Marketing

Introduction:

All Indian businesses dream of establishing a strong brand presence in the online world, generating good revenue, and building a name for themselves. With the internet becoming more affordable in India, especially after the arrival of Jio, and the rapid growth of online shopping following the COVID-19 pandemic,An increasing number of buyers now rely on online resources to guide their purchasing choices.

In this blog, we will discuss how a small startup—an eyewear brand—has scaled its business through effective digital marketing strategies and is gradually emerging as a competitor to some of India’s leading players in the eyewear industry.

Soigne' and our Partnership: 

Soigne' approached us to undertake a digital transformation of their business, with the goal of establishing a strong online presence. We built their website using Zoho Commerce and worked extensively on SEO, ensuring that the website structure, loading speed, and other technical aspects aligned with SEO best practices.

We also worked on Google Merchant Center and Google Analytics, followed by the implementation of Google Ads campaigns across Search, Display, and YouTube. (The influencer marketing video campaign will be discussed below.) As the campaigns accumulated more data, the Google Ads dashboard began showing promising initial results.

We also supported the website development process by identifying and resolving various bugs, with some issues being addressed with the assistance of Zoho Commerce Support. At the same time, we integrated Zoho SalesIQ and Zoho Thrive to track customer interactions and introduce loyalty programs that encouraged customers to make repeat purchases.

Influencer marketing and building social media presence.

In order to make the brand look authentic since its was an early one we collaborated with some influencers and posted only real videos about the products to get more reach and to build awareness.

We also ran 3 to 4 PR campaigns, one for social media and two for promotion of the website and got good traffic from there.

Usage of Additional Zoho apps for the brand.

We implemented Zoho SalesIQ to monitor customers visiting the website in real time, including the pages they navigate, the products they view, and whether they proceed to the cart and checkout pages. This also helped us identify any issues customers faced while completing their purchases.

We also upgraded the website theme to the latest version to improve the website’s speed, mobile friendly and overall performance.

Additionally, we used Zoho PageSense to understand how customers interact with the website, identify which elements they spend the most time on, and gain better insights into their overall journey and order flow.

Meta ads : 

Meta Ads is one of the most important parts of an e-commerce journey, and we understood its importance from the beginning. During the first two months, we ran Traffic and Awareness campaigns to build visibility and gather valuable audience data. After that, we switched to Sales campaigns, which helped us start generating a good number of orders.

As Soigne launched new products, we listed them on the website and also on the Zoho Commerce microstore. We then launched dedicated campaigns to promote these new products, which generated a good number of sales.

We also continuously analysed the campaign data and identified regions where fake orders were coming from. Based on this analysis, we excluded those regions from our campaigns to improve the quality of leads and orders. Throughout the process, we consistently tracked Meta Pixel data and used these insights to optimise our campaigns and improve overall performance.

Zoho campaigns another game changer.

We also wanted to inform our existing customers about the launch of our new products, so we used Zoho Campaigns to send promotional emails in bulk, informing them about the newly launched products and discounts available on the website.

Why should you choose us for your zoho commerce store implementation?

Zoho Commerce has evolved significantly over the years and is steadily moving towards becoming a market leader, given its rapid growth and continuous innovation. As Zoho Commerce partners and Zoho partners, we have helped numerous businesses establish a strong online presence. With more than a decade of experience in the industry, we have the expertise to help businesses grow and succeed in the digital world. If you are looking to take your business to the global level and establish a strong online presence, connect with us today.

Also Read: Some powerful Zoho CRM features