GITAM Case Study
Introduction
Location : Visakhapatnam, Andhra Pradesh and Bangalore
Brief history of GITAM:
GITAM University, established in 1980, is a prominent private university located in
Visakhapatnam, Andhra Pradesh and Bangalore, India. The institution is known for its commitment to academic excellence and research across various disciplines. It offers a range of undergraduate, postgraduate, and doctoral programs in fields such as engineering, science, management, law, and social sciences. GITAM University is recognized for its vibrant campus life, state-of-the-art facilities, and emphasis on innovation and industry collaboration. The university strives to foster a holistic educational environment that prepares students for global challenges. Gandhi Institute of Technology and Management (GITAM) is a leading educational institution in India, renowned for its commitment to providing high-quality education and fostering the holistic development of its students. With campuses located in Visakhapatnam, Hyderabad, and Bengaluru, GITAM serves a diverse range of students across various fields, including engineering, management, sciences, and humanities.
Customer Story: How GITAM Transformed Campus Recruitment with Zoho CRM.
Gandhi Institute of Technology and Management (GITAM) is a prestigious
university in India with a focus on delivering high-quality education across its
campuses in Visakhapatnam, Hyderabad, and Bengaluru. With a strong emphasis
on student development and employability, GITAM regularly conducts extensive
campus recruitment drives to connect its students with top employers.
Case Study Template
The Business
Gandhi Institute of Technology and Management (GITAM) "Case Study"
How GITAM Transformed Campus Recruitment with Zoho
Overview
Gandhi Institute of Technology and Management (GITAM) is a prestigious
university in India with a focus on delivering high-quality education across its
campuses in Visakhapatnam, Hyderabad, and Bengaluru. With a strong emphasis
on student development and employability, GITAM regularly conducts extensive
campus recruitment drives to connect its students with top employers.
To overcome these challenges, GITAM decided to implement Zoho CRM as a
comprehensive solution to streamline its campus recruitment process. Zoho CRM
provided the necessary tools and features to address GITAM's needs effectively.
How Educational Institutions can benefit from using a CRM especially when it
comes to Zoho
Executive Summary
Gandhi Institute of Technology and Management (GITAM), Visakhapatnam,
Andhra Pradesh and Bangalore, India
GITAM faced significant challenges in managing its campus recruitment
drives, which are crucial for providing employment opportunities to its
students.
LOB: Education
Problem statement and key Challenges
Gandhi Institute of Technology and Management (GITAM) faced significant
challenges in managing their campus recruitment drives due to a lack of
efficient coordination with recruiting companies, cumbersome data
management processes, and communication gaps among stakeholders. The
placement cell struggled with manually handling large volumes of student
and company data, leading to scheduling conflicts, errors, and inefficiencies.
Additionally, inconsistent communication between the placement team,
students, and recruiters resulted in missed opportunities and frustration.
GITAM needed a robust solution to streamline their recruitment process,
improve data accuracy, enhance communication, and reduce administrative
workload to ensure a smooth and successful campus recruitment experience.
Evaluation of the problem
Techtron Global Services conducted a thorough evaluation of GITAM's campus
recruitment challenges, identifying key issues in coordination, data management,
and communication. We proposed and implemented a customized Zoho CRM
solution tailored to GITAM's needs, which centralized data management,
automated scheduling, and streamlined communication between the placement
cell, students, and recruiters. Our solution reduced administrative burdens,
minimized errors, and improved overall efficiency. We provided comprehensive
training and ongoing support to ensure a smooth transition and optimal use of the
CRM system. This deployment significantly enhanced GITAM's recruitment
process, resulting in a more efficient and effective experience for all stakeholders
involved.
Proposed solution(s)
The system provides the capability to create colleges without duplication, ensuring each college is uniquely recorded. It features functionality to tag a contact person and associate multiple vacancies with each college. The placement process can be effectively tracked using the pipeline feature of Zoho CRM. Customized reports offer detailed analytical insights into placements. Integration with WhatsApp enhances customer engagement by allowing direct . communication and template sending from within Zoho CRM. Additionally, Zoom integration facilitates scheduling Zoom meetings directly from Zoho CRM, streamlining the process and improving efficiency.
Implementation
The implementation of Zoho CRM at GITAM was completed over an 8-week period.
In the initial two weeks, we conducted a thorough assessment of the existing campus
recruitment process by engaging with the placement cell and recruiters to identify key
bottlenecks, such as manual data entry, inefficient scheduling, and communication
gaps.
To mitigate these issues, we customized Zoho CRM to automate processes and
centralized data management in weeks 3 and 4. We also conducted a thorough data
cleanup to ensure accurate migration into the new system. In week 5, we provided
comprehensive training to the placement staff and offered additional support services, including user manuals and on-demand assistance, to ensure a smooth transition.
The final phase, from weeks 6 to 8, involved deploying the CRM system and setting up performance monitoring tools. We continuously collected feedback and optimized the system to enhance efficiency and address any emerging issues.
Result
Within two months of implementation, GITAM observed a significant improvement in both placements and client relationships. The challenges GITAM faced before deploying Zoho CRM were effectively addressed by the system. CRM users and their reporting managers experienced a noticeable ease in operations, reflecting the efficiency and effectiveness of the new solution.
Using Zoho CRM in a placement business centralizes client and placement management, improving efficiency and reducing errors. It enhances client engagement through integrations like WhatsApp and Zoom, and provides detailed reporting for data-driven decisions. The automation of tasks and streamlined processes lead to significant cost savings and increased productivity. Overall, Zoho CRM delivers a strong ROI by boosting placement success and client satisfaction while optimizing operational costs.
Techtron Global Services (P) Ltd
E-mail: info@techtronserv.com
+91-702 530 0051