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What is Zoho Analytics?

Updated: 5 hours ago

Zoho Analytics is business intelligence (BI) software offered by Zoho for businesses. It helps them process their raw data and turn it into visually appealing and quickly understandable dashboards for quick data analysis. 

Make Zoho Analytics work for you. We simplify the integration.

Key Features of Zoho Analytics

Centralized and automated hub for data:

Zoho Analytics effectively works as a centralized hub for your data collection and consolidation. You can easily integrate it with your databases for quick and automated data retrieval and turn them into easy-to-understand dashboards like charts and reports. 

Complex analytics made it easier: 

With the Zoho data analytics tool, you can perform a variety of data processing tasks, ranging from mild to complex ones. It helps you retrieve actionable insights from complex datasets and facilitates generating Zoho advanced analytics like forecasts, regressions, and trends. 

AI Integration: 

The Zoho analytics app is powered by an AI assistant called Zia. You can use this feature to generate reports or obtain actionable insights without giving inputs manually. Based on your usage style and patterns, Zia will suggest a variety of analytics solutions tailored to your needs.

Intuitive interface: 

The Zoho analytics tool comes with an intuitive interface powered by an easy-to-use drag-and-drop feature. Without any technical knowledge or coding expertise, you can use it for making various types of reports, charts, and dashboards. 

Customizable dashboards:

Another great feature of analytics in Zoho CRM is the sophisticated dashboards. They are both customizable and interactive. They empower you to handle data analytics and processing much faster, with options to customize the style of data representations.

Helpful visualization of raw data:

Zoho Analytics workspaces facilitate the generation of a variety of visually appealing dashboards for data representation. These dashboards can include various chart types, such as pie charts, bar charts, and area charts, along with customizable widgets, tables, geographical visualizations, and more.

What are the Benefits of Zoho Analytics?

Unified Data Gathering:

Zoho Analytics unifies the process of data collection - be it Zoho Analytics on premise or on the cloud, you can bring it to a single platform and interpret easily avoiding any duplications. For businesses that are looking for a comprehensive yet centralized platform for data processing, this is a great option.

Visual Data Representation:

Zoho Analytics reports can be converted into a variety of data visualization options. For instance, charts, maps, graphs, maps, or interactive dashboards. No matter how complex or raw the data is, these visual options allow easy interpretation and communication with your key stakeholders much more effectively.

Seamless Collaboration: 

You can share the reports or dashboards with anyone in the team easily. Also, there are various access control options that allow you to decide how each team member can utilize their access level to the reports or analytics. This makes internal collaboration very effective and safe at the same time.

Flexible Scalability: 

Zoho Analytics creates workspaces for any number of team members. There is no limit as to how many people can access or collaborate with files or the volume of data that can be processed simultaneously. From small and medium enterprises to multinational corporations, it caters to any business need.

Simple Embedding:

Zoho embedded analytics for reports and dashboards integrate well into your applications and websites. While retaining all the functionalities while you use it as a standalone service, the embedded Zoho website analytics remain interactive and promise a high-end user experience and engagement.

Zoho Analytics Cost

Zoho Analytics pricing is tiered. It means the cost varies depending on the scope of your usage. If your team is small and requires only the basic features, you can go with the basic plans. As you scale your business, you can opt for higher plans. The billing is done both annually and monthly.

How Can We Help You as A Best Zoho Analytics Service Provider 

Techtron, a leading Zoho Analytics service provider, empowers you to unlock the full potential of Zoho Analytics. We can help you extract actionable insights from your complex or large datasets. Whether you're considering implementing Zoho Analytics for the first time or seeking to optimize your existing integration, we offer tailored solutions and Zoho Analytics education to meet your unique needs.


Zoho Analytics is a powerful tool that can empower businesses to process data across various functions, derive valuable insights, and help them make informed decisions. Getting started with Zoho Analytics with expert help ensures you leverage it effectively and unlock the full potential of your data. We hope this blog provided you with an overview of Zoho Analytics, its benefits for your business, and how our customized assistance can guide you in using this advanced BI tool.

Frequently Asked Questions 

Is Zoho CRM different from Zoho Analytics?

Yes. Zoho CRM and Zoho Analytics are two different services offered by Zoho. While the former facilitates customer relationship management, the latter focuses on data visualization and analysis.

Is SQL knowledge required to use Zoho Analytics? 

While you can perform advanced data analytics with the support of SQL, knowledge of SQL is not really necessary to use Zoho Analytics. Even if you have no coding knowledge, you can easily get familiar with its intuitive interface and start processing the data. 

Which database does Zoho Analytics employ?

Zoho Analytics is compatible with multiple databases. Some of the most popular databases that it supports include SQL, Oracle, MySQL, SQL Server, and PostgreSQL. 

What type of report can Zoho Analytics generate?

Using Zoho web analytics, you can generate a variety of reports. Custom dashboards, pivot tables, various forms of charts, graphs, and KPI widgets, to name a few, Feel free to contact us for Zoho Analytics sample reports.

Why should I use Zoho Analytics?

Zoho Analytics can help you process your data in different ways and obtain actionable insights. Leveraging such data, you can improve decision-making in business, formulate long-term strategies, and gradually optimize business performance.

Is it possible to import data into Zoho Analytics?

Yes, Zoho Analytics supports importing data from a variety of sources, including cloud storage services like Google Drive or Dropbox, files in formats like CSV or Excel, other applications like Zoho CRM or Salesforce, and even databases like MySQL.


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